Eastgate Shopping Centre in Basildon, Essex have just undergone a £1.5 million redevelopment of their car park, with bigger and brighter bays.
Bryce Mennell were asked to create a marketing campaign to support this.
Our campaign was titled Essex Wide Bays - Don't leave your wheels anywhere else!
We hired a chrome Aston Martin DB9 (very James Bond!) and a Mercedes C63 AMG and travelled down to Basildon and directed a photoshoot with our friends at BGA photography.
With the photography and creative we ran the campaign across huge external banners, press ads, web graphics, leaflets, internal mall posters, bus rears, internal plasma screens and social media.
Sadly, we didn't get the chance to go for a spin in the cars!
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